"The creator economy isn't just growing—it's evolving. From brand shakeups to record-breaking digital moves, here's what shaped January and what it tells us about the future of influence."
Thanks for the question! I have so many ideas Maya but off the top, I’d say scaling your influence structure & UGC (leveraging content creators, brand collaborations, and viral sharing) will shift why?! from being a cool concept to a daily-use platform with deep engagement loops. Happy to discuss more!
And these were just the highlights! Interested to see what the next few weeks bring, especially with TikTok, Black History Month and the FTC’s regulations.
as a startup and new brand, what’s the one/most important thing we need to be doing to introduce ourselves to new audiences?
Thanks for the question! I have so many ideas Maya but off the top, I’d say scaling your influence structure & UGC (leveraging content creators, brand collaborations, and viral sharing) will shift why?! from being a cool concept to a daily-use platform with deep engagement loops. Happy to discuss more!
Informative round up of trends!!
And these were just the highlights! Interested to see what the next few weeks bring, especially with TikTok, Black History Month and the FTC’s regulations.