This Isn’t an Announcement

How silence can be strategy and why some of your most aligned work won’t be seen until later.

A note from the middle of my becoming, written for those who are also quietly being called forward.

I got off the phone the other day, and for once, I was the one talking a mile a minute. I had called a close friend just to share how much was moving all at once. So many threads I had been holding in silence were finally starting to pull together. The calls, the tapings, the pitch meetings, the stories, the strategy… it all felt real. It all felt alive.

I think he was surprised to hear how much I had going on. I was too. Toward the end of the call, after I had finished pouring it all out, he paused and said, “You should share this part. Not just when it’s done. Share the process.”

I sat with that for a minute. Not because it was some deep revelation, but because it went against how I was raised to move. I’m from the millennial era. The era where you don’t speak on anything until it’s signed, sealed, and ready for rollout. The era of the polished announcement. The “surprise, I’ve been working on this for a year” reveal. Sharing the in-between never felt safe. It felt messy. Like inviting people into a room that wasn’t fully cleaned yet.

Even now, part of me wants to wait and hold it close until it’s perfect. But I can’t shake what he said because he’s right and something is happening. And while it’s not public yet, it is powerful and it deserves to be acknowledged, even if it’s still taking shape.

I have been feeling a different kind of pressure lately. It is not coming from outside. It is coming from within. I know I am being asked to show up in a new way. Not in a loud or forced way, but with more intention. I can feel that my influence is shifting. The assignments are getting clearer. The vision is becoming more demanding. And the truth is, I am not scared because I feel unqualified. I am uneasy because I know how real this is getting.

The work has not slowed down. If anything, it has deepened. I have been creating and producing and developing ideas that I care about. I have been having the kinds of conversations that make you sit back and realize something is aligning. I have been watching pieces move in a way that I could never have manufactured on my own. And in the middle of that, I have also been helping other people come into agreement with their influence, which is the most poetic part of it all, because now I am being asked to do the same for myself.

This isn’t about a launch. It is about a moment. A moment where I can feel something forming. A moment where I am learning to speak from the middle, not just the highlight reel. A moment where clarity and responsibility are starting to meet, and I have no choice but to respond.

Lately, I have had people reach out with opportunities. Recruiters. Potential partnerships. Conversations that would have once felt like a dream. Now I read them with curiosity, not desperation. I ask different questions. Questions like, “Can I thrive here?” or “Does this support who I am becoming?” I am not looking for just any door. I am looking for the right fit and I am finally clear on what that looks like.

So this is me, showing up. Not with a list of accomplishments or a press release. Just with the truth of where I am right now. Still becoming. Still building. Still listening.

If you are in that space too, where things are happening behind the scenes and you are trying to decide how much to share, I hope you know there is value in your process. Even if it is quiet. Even if it is private. Even if it is still shifting. You are not behind. You are being prepared.

There is progress in the hush. I’ve been walking this road with others behind the scenes and learning a lot in the process.

If you're navigating your own next chapter and need space to process, clarify, or reframe, feel free to reach out. I’m opening up time for a few more of those kinds of conversations.

In Progress,

Jerveris